Bonnier Books UK has launched a new digital-first imprint called Embla Books, utilising key UK book bloggers and influencers to spread the news. As part of launch, iBeani partnered with Embla to provide some of our tablet cushions to their list of bloggers which were featured on launch day!
Embla was conceived by digital and business development director Emilie Marneur, who joined Bonnier Books UK knowing she had found the right home for a digital-first imprint with the highest ambitions and quality. Led by publishing director Jane Snelgrove, Embla will publish standout commercial adult fiction – books that make you ‘laugh, love, look over your shoulder and lose sleep’.
Echoing Bonnier Books’ Scandinavian heritage, the imprint is named after the first woman in Norse mythology, who was carved from a tree trunk by the gods – an image of creative work and crafting that writers do. The wood grain logo reflects the story behind the imprint name, and the deep roots the Embla team is looking to put down as they unveil their publishing plans.
Marneur said, ‘Digital publishing is highly competitive and sophisticated and we have worked hard to ensure that Embla Books stands out. Combining the long-term thinking of a 200-year-old family-owned publisher, with the insight and skill of an expert digital publishing team, our mission is to nurture a thoughtfully curated list of authors for long-term creative and commercial success. We feel very fortunate to be launching with a wonderful list of authors and will deliver creative, bold digital campaigns for each one of them in due course.’
Head of Marketing Jennifer Porter who orchestrated the launch last week said ‘The iBeani cushions were an absolute coup for our book bloggers. As a digital-first imprint, finding something unique to provide readers with, that also made sense for our books was absolutely key. The cushions were highly coveted not only on social media but in the office!’
Embla kicks off their list with a slew of fantastic fiction, ranging from romcoms to chilling thrillers.
Laura Starkey’s ‘laugh-out-loud’ debut Rachel Ryan’s Resolutions will become the first book published under the Embla Books banner in September, shortly followed by the ‘spine-tingling’ supernatural crime thriller The Midnight Man from chart-topping author and former detective Caroline Mitchell, and Dandy Smith’s ‘heart-racing’ debut thriller One Small Mistake.
Other acquisitions for 2022 include the prize-winning journalist Trish Lorenz, with the opening instalment in a thriller series set in the Australian outback set to arrive in the autumn; two seasonal women’s fiction titles from the bestselling Lucy Coleman; and two romantic comedies from the award-winning Mandy Baggot.
Follow Embla Books across social media on @emblabooks and sign up to their newsletter here: https://bit.ly/emblanewsletter
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